B2B marketing has the special obstacle of typically handling long and complicated sales cycles. These can be triggered by a range of elements, such as the need for several decision makers, the high worth of the product and services being sold, and the need for comprehensive research and consideration before making a purchase.The buyer's journey ref
B2B Marketing - Interview with Mark Donnigan Startup Marketing Consultant
By understanding and catering to the needs of the buyer throughout the journey, B2B online marketers can reduce sales cycle times and increase the possibilities of winning a sale. In today's hectic business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. B2B marketing has the uniq